In Scotland, MUP moved from £0.50 / unit of alcohol, to £0.65 / unit of alcohol on 30th September 2024.
On the below chart we compare the average £ per litre and compare it to beer volume performance % change vs LY.
The top chart is for Scotland 🏴 where MUP moved from £0.50 to £0.65 / unit of alcohol, on 30th September 2024
The bottom chart is for England and Wales 🏴 🏴 England has no MUP rules. Wales currently has MUP set at £0.50 / unit of alcohol.
Please see YOY litre volume performance below:
- 4 weeks ending 02/11/24 🏴 -5.4% vs LY 🏴&🏴 -4.1% vs LY
- 4 weeks ending 30/11/24 🏴 -4.3% vs LY 🏴&🏴 -2.2% vs LY
- 4 weeks ending 28/12/24 🏴 -7.9% vs LY 🏴&🏴 -1.5% vs LY
- 4 weeks ending 25/01/25 🏴 +3.8% vs LY 🏴&🏴 +1.4% vs LY
- 4 weeks ending 22/02/25 🏴 -5.0% vs LY 🏴&🏴 -3.6% vs LY
In four out of the five 4-weekly periods since the MUP changed to £0.65, beer volumes have declined faster in Scotland than they have in England and Wales.
Data by NielsenIQ Retail Measurement | BEER | GB TOTAL COVERAGE SCOTLAND* ENGLAND & WALES** | During 4 w/e 25/03/23 To 4 w/e 22/02/25
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