How has the Scotland minimum unit pricing (MUP) at £0.65 / unit, impacted beer volume performance vs LY? 🍺 📉 🏴󠁧󠁢󠁳󠁣󠁴󠁿

In Scotland, MUP moved from £0.50 / unit of alcohol, to £0.65 / unit of alcohol on 30th September 2024.

On the below chart we compare the average £ per litre and compare it to beer volume performance % change vs LY. 

The top chart is for Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 where MUP moved from £0.50 to £0.65 / unit of alcohol, on 30th September 2024

The bottom chart is for England and Wales 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🏴󠁧󠁢󠁷󠁬󠁳󠁿 England has no MUP rules. Wales currently has MUP set at £0.50 / unit of alcohol.

Please see YOY litre volume performance below:

- 4 weeks ending 02/11/24 🏴󠁧󠁢󠁳󠁣󠁴󠁿 -5.4% vs LY 🏴󠁧󠁢󠁥󠁮󠁧󠁿&🏴󠁧󠁢󠁷󠁬󠁳󠁿 -4.1% vs LY

- 4 weeks ending 30/11/24 🏴󠁧󠁢󠁳󠁣󠁴󠁿 -4.3% vs LY 🏴󠁧󠁢󠁥󠁮󠁧󠁿&🏴󠁧󠁢󠁷󠁬󠁳󠁿 -2.2% vs LY

- 4 weeks ending 28/12/24 🏴󠁧󠁢󠁳󠁣󠁴󠁿 -7.9% vs LY 🏴󠁧󠁢󠁥󠁮󠁧󠁿&🏴󠁧󠁢󠁷󠁬󠁳󠁿 -1.5% vs LY

- 4 weeks ending 25/01/25 🏴󠁧󠁢󠁳󠁣󠁴󠁿 +3.8% vs LY 🏴󠁧󠁢󠁥󠁮󠁧󠁿&🏴󠁧󠁢󠁷󠁬󠁳󠁿 +1.4% vs LY

- 4 weeks ending 22/02/25 🏴󠁧󠁢󠁳󠁣󠁴󠁿 -5.0% vs LY 🏴󠁧󠁢󠁥󠁮󠁧󠁿&🏴󠁧󠁢󠁷󠁬󠁳󠁿 -3.6% vs LY

In four out of the five 4-weekly periods since the MUP changed to £0.65, beer volumes have declined faster in Scotland than they have in England and Wales. 

Data by NielsenIQ Retail Measurement | BEER | GB TOTAL COVERAGE SCOTLAND* ENGLAND & WALES** | During 4 w/e 25/03/23 To 4 w/e 22/02/25