In the latest 52 weeks, Rosé wine has grown £ sales by +4.7% vs LY, compared to Red wine at +1.4% vs LY, and White wine at +1.2% vs LY.
We were in our local Tesco Express** and were impressed to see they had expanded their chilled Rosé offering to quite a comprehensive range for a convenience offering.
They have no doubt been taking notice of the long-term growth trend in the UK off trade, which shows Rosé has been consistently outperforming both Red and White wine in terms of YOY % sales growth.
Data by NielsenIQ Retail Measurement | STILL WINE | GB TOTAL COVERAGE | during 4 w/e 24/02/24 To 4 w/e 25/01/25 **Store: Tesco Express, Whitley Bay
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